Cleveland Clinic Abu Dhabi is a state of the art medical facility who are part of Mubadala’s network of world-class healthcare facilities.
CASE STUDY
Cleveland Clinic Abu Dhabi
The business challenge
Improving the efficiency of their marketing
With the increasing competition of healthcare within the UAE, Cleveland Clinic needed to maintain their strong standing in the digital space.
Shifting user behaviour was seeing increased traffic to the website but rising costs of advertising meant that they needed to ensure their marketing was efficient.
By digging into the data that they already had available to them, we found insight that was the key to unlocking massive potential
The approach
Using visitor insight & data to our advantage
After doing an audit of Cleveland Clinic Abu Dhabi’s website, it was clear that there was a big opportunity to improve the experience for mobile users.
Over a 6 week period, an A/b testing programme was deployed with the aim of improving conversion for all key channels. Due to multiple dominant languages, the Arabic version was tested alongside the English version.
The outcome
We tripled their leads within 60 days.
After running the first test for approximately 30 days, two statistically significant winners were found.
The one with the biggest impact on user behaviour outperformed the original site by 199% and was deployed while we prepared to retest the other winning variant.
METHODS DEPLOYED
User Testing, Predictive Eye-tracking, A/b testing
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Cleveland Clinic Abu Dhabi is a state of the art medical facility who are part of Mubadala’s network of world-class healthcare facilities.
