With the launch of the Fitbit Flex planned, there was a need to maximise the performance of campaign pages.
Amazon’s dominance in the e-commerce space meant that Fitbit were keen to create something above and beyond the average online experience.
Case Study
Fitbit
Fitbit design products and experiences that fit seamlessly into your life so you can achieve your health and fitness goals.
The business challenge
Helping Fitbit to launch their new product line
Going head to head with Amazon is no easy task.
The approach
Paying attention to the voice of the customer gave unexpected results
Social listening tools highlighted the huge positive sentiment about Fitbit. They basically had customers screaming about how much they loved their Fitbit trackers but it had gone unnoticed.
This aspect as well as the ability to create a more engaging experience gave us a big point of difference against amazon. User testing validated our initial ideas before we experimented with our concepts for their new product landing page.
The outcome
We outperformed their baseline by 22%
The A/b test conducted with Optimizely found a definite winner in the new variant. Along with a triple figure increase of ‘add to basket’, there was a 22% uplift in product sales.
In this instance it was important for us to keep an eye on many other secondary metrics to determine if this test would truly have a positive impact when deployed across multiple pages.
METHODS DEPLOYED
Social listening, User Testing, Predictive Eye-tracking, A/b testing
Want a free audit to show you the best 2-3 opportunities for growth in your business?
Schedule a complimentary 45 minute strategy session with our team where we’ll help you to find 2-3 high leverage opportunities for growth and help coach you through how to take advantage of them.
Fitbit design products and experiences that fit seamlessly into your life so you can achieve your health and fitness goals.
