Once I’ve got an understanding of what’s happening in your business, it’s easier to know where to start & I can make my plan of attack.
If you’re not familiar with pirate metrics (AARRR!) check out the link to get more context.
Basically, it’s a good way to understand the key areas of your business that influence growth.
In my experience, getting leads isn’t always the problem.
So it’s important to understand these different levers to figure out what the best starting point is.
Anyway, in a nutshell I tend to experiment with the following:
With a bit of experimentation around the start of your funnel, you can give yourself a fighting chance because you’ll have leads.
Now with that in mind, not every product or service is ready for growth.
It could be that you haven’t quite found the right product/market fit or there are fundamental issues that need to be fixed first.
Think about it. There’s no point pushing for growth if your product doesn’t have the foundations right.